Kirix Innovations

Our Immersive Legacy

Pioneering the intersection of digital and physical reality. We craft bespoke, high-fidelity experiences that redefine human-computer interaction for the world's most innovative brands.

Mercedes Benz - Simulator Rig
SimulationMercedes BenzRig

Mercedes Benz - Simulator Rig

A fast paced execution done for Mercedes Benz AMG Breakfast Club. We brought in a certified F1 Racing instructor and built a simulator rig with close 1:1 feedback. This activation thrilled the visitors and led to a high engagement module.

Tech StackSimulator
Nykaaland 2025

Nykaaland 2025

Behind the scenes of one of our projects for YSL at Nykaaland ✨ A glimpse into the making of an immersive brand experience. #KirixInnovations #Nykaaland #YSL #BehindTheScenes #experientialdesigner

Tira Beauty: 14 days of love
Custom fabrication3D Printing

Tira Beauty: 14 days of love

Location: Multiple Locations An extremely fast paced project for which we ideated the “Pixel Hearts” concept, fabricated the standing units and dispatched it across all the 26 different locations in just a matter of 7 days. This project involved meticulous 3D printing and design efforts under high pressure. Successfully executing the project led to Tira having one of the smoothest overnight transitions of their offline stores across all the locations.

TrueDiamond

TrueDiamond

From Hand Scan to Diamond Story 💎 What if your hand could tell you which diamond suits you best? For True Diamond, we created an interactive hand scanning experience that brings together technology, visual storytelling and personalised discovery. The experience starts with a hand scan and analyses hand shape, proportions and skin undertone to generate personalised diamond and gold recommendations. From there, the entire screen environment comes alive. Multiple screens work together as one visual canvas, responding to the interaction and taking the customer through a seamless digital journey. The experience includes interactive hand scanning, gesture-based interaction, AI-powered hand analysis, personalised recommendations, custom motion content and a fully synchronised multi-screen experience. India’s first AI-powered hand analysis experience, designed to help customers discover diamond styles and rings best suited to their hand. The idea was simple: make jewellery discovery more personal, interactive and memorable. From understanding your hand to finding what complements it best, every part of the experience was designed around the customer. This is where technology meets jewellery retail. A hand scan becomes a diamond story. Built by Kirix Innovations for True Diamond.

YSL - Beauty Light Club
Programmable LED PanelsLED WallYSL

YSL - Beauty Light Club

Location: Phoenix Mall of Asia, Bangalore, India Kirix Innovations was entrusted with creating a premium retail podium for YSL Beauty, timed with the high-stakes visit of L’Oréal’s Global CEO. The result: a high-impact, visually arresting podium that stayed true to YSL’s global aesthetic, blending luxury materials, lighting precision, and brand storytelling into a tight execution window. This project became a proving ground for our resilience and design discipline — executed under pressure, delivered with intent.

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Trusted by Visionaries

Mercedes-Benz
Empire
L'Oréal
Yves Saint Laurent
Armani
Kérastase
Lancôme
Himalaya
Kiehl's
Paco Rabanne
Puig
Samsung
Nivea
Royal Enfield
Baccarose
Tira